One of the Christian Brothers Employee Benefit Trust (CBEBT) vendors, Quit Genius, is in the process of rebranding, embracing a new name, Pelago. The digital smoking cessation program and all its features available to CBEBT members, at no extra charge, will remain the same. The new name and brand reflect the organization's mission to making substance use management more approachable and easier to access.
Members currently engaged in the program have been notified of the upcoming rebrand that will officially launch in September 2023, when Quit Genius will change to Pelago. Pelago, the brand, is a metaphor for the open sea and is meant to inspire a sense of support and connection as Pelago aims to help our clients and members navigate and overcome obstacles—together, every step of the way. Pelago's cutting-edge technology and data-driven insights have built the most effective and validated digital clinic for substance use management.
